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YESPhilly Accelerated High School (Non-Profit)

Brand Identity, Social Media & Media Production

The Challenge

YESPhilly lacked a unified brand identity and needed stronger visibility across social platforms, community events, and donor communications to support enrollment and fundraising goals.

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The Solution

Established YESPhilly's visual identity from the ground up by designing a new logo and comprehensive brand guide. Managed social media across Instagram, Facebook, LinkedIn, and TikTok, capturing and producing media at 15+ major events including graduations, prom, and student showcases. Supporting the Philly in Paris fundraiser, where photos and media coverage were featured on CBS Philly and Fox29, helping secure $60,000+ via GoFundMe to send 10 students from Philadelphia to Paris.

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