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CollegeThoughts
Adobe Illustrator · Photoshop · InDesign · Print Production · Digital Assets · Direct Mail · Brand Management
THE CHALLENGE
College Thoughts needed to reach prospective students and their families across multiple touchpoints from digital feeds to physical mailboxes while maintaining a polished, consistent brand identity that reflected the credibility of a corporate education brand. The challenge was volume without sacrificing quality: a steady pipeline of campaign assets, each tailored to a specific channel, audience, and goal.
THE APPROACH
As the lead in-house graphic designer, we built and managed the visual output for College Thoughts' recruitment and awareness campaigns from the ground up. Working directly with cross-functional team members, we translated program messaging into production-ready creative across print and digital ensuring every asset served both the campaign goal and the brand standard.
50+
Creative assets produced
1,500
Families reached by mail
Multi
Channel print + digital
